# Brand Guidelines Template

This is a sample brand guidelines file that shows the format expected by the content generator. You can customize this template for your own brand.

## BRAND OVERVIEW

[Your Brand Name] is a [brief description of your company/brand]. We specialize in [your main products/services] and serve [your target audience].

Our mission is to [your mission statement].

## POSITIONING

We position ourselves as [your brand positioning - e.g., "the premium provider of sustainable home goods" or "the accessible tech solution for small businesses"].

Key differentiators:
- [Differentiator 1]
- [Differentiator 2] 
- [Differentiator 3]

## PERSONALITY

Our brand voice is:
- **[Trait 1]**: [Description of how this shows up in content]
- **[Trait 2]**: [Description of how this shows up in content]
- **[Trait 3]**: [Description of how this shows up in content]

Tone guidelines:
- Use [conversational/professional/friendly/authoritative] language
- [Do/Don't] use industry jargon
- [Do/Don't] use humor
- Write in [first/second/third] person

## GLOSSARY & SPELLINGS

Preferred spellings and terms:
- [Product Name] (not [alternative spelling])
- [Service Name] (not [alternative name])
- [Industry Term] (not [alternative term])

Always capitalize:
- [Brand Name]
- [Product Names]
- [Service Names]

## WORDS/TERMS TO AVOID

Do not use these words or phrases:
- [Word/phrase 1] - [reason why to avoid]
- [Word/phrase 2] - [reason why to avoid]
- [Word/phrase 3] - [reason why to avoid]

## CONTENT GUIDELINES

- Focus on [key themes - e.g., "sustainability, quality, and customer success"]
- Always mention [key value propositions]
- Include calls-to-action that encourage [desired actions]
- Use examples and case studies when possible
- Keep paragraphs short and scannable
- Use bullet points and numbered lists for clarity

## SEO CONSIDERATIONS

Primary keywords to naturally incorporate:
- [Keyword 1]
- [Keyword 2]
- [Keyword 3]

Secondary keywords:
- [Keyword 4]
- [Keyword 5]
- [Keyword 6]

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**Instructions for use:**
1. Replace all bracketed placeholders with your actual brand information
2. Add or remove sections as needed for your brand
3. Save as a .md or .txt file
4. Upload when generating content to ensure brand consistency